Video testimonials - not just nice to have

7 tips on using video testimonials to increase sales

A recommendation from someone else still remains the most trusted source of information that people use to buy a product or service. So why not use testimonials on your website and in your sales presentations? 


In my experience text only websites keep viewers on a site for under a minute, while sites with engaging and relevant video clips keep them there for almost six minutes. 


Here are seven reasons to consider using well produced and genuine video testimonials.

1. They are useful to you when you are making a sales presentation, you can add a short clip of a customer talking about your service to influence your prospect, you can download them to your iphone too for showing clients in those impromptu situations.

2. Making a video testimonial with one of your customers tends to strengthen the relationship you have with them, quite good for repeat business.

3. Video testimonials make websites 'sticky' in the sense that visitors will stay on the website longer than normal when they view a video clip. The longer you keep visitors on your site, the more likely they are to buy the product or service your are offering. 

4. Sales objections lead to sales opportunities. With careful use of a video testimonial you can resolve customer objections and reduce the time it takes to convert a prospect. Create video testimonials of real clients that are built around a specific objection. Build a selection of video clips that relate to overcoming sales objections.

6. Use video testimonials in emailers/newsletters makes them more impactful and you can encourage prospects to view them via Twitter and other digital media.

7. You can build up a library of video clips to use throughout the year to support your sales strategy - promoting new services, more testimonials, addressing particular customer concerns e.g. speed of response.

See my website http://www.reputation-selling.co.uk/