I had a fascinating experience recently when my videographer Joe and I were filming a customer testimonial for Reed Harris. We were in an upmarket London gym where Reed Harris had supplied some inspirational mosaic tiles from Italy.
It was hot as we were quite close to the sauna and the lighting added a bit of heat. I was sitting with my client while we asked the customer some open questions to get him talking such as; what made you choose Reed Harris? What did you like about them? Why would you recommend them?
Because Joe let the camera roll there was no pressure on the customer to get it right first time we edited the good bits later. The relaxed and jovial atmosphere helped him talk from the heart in a genuine way. As the session progressed the client and I looked at each other gob smacked at the great things the customer was saying about Reed Harris. I asked the client if she had heard this sort of thing before – no.
It is particularly rewarding when a client hears some genuine and credible stuff from a customer for the first time. It shows what excellent selling power there is in a video testimonial.
See my website http://www.reputation-selling.co.uk/
